Clear Skies for  You

6 week Heart & Soul Group Coaching Program for Creative & Tourism Professionals and Businesses.

by Verivert Inc. (Dominica)

Finding Congruence of Vision, Clarity of Message, Authenticity of Offering to clear the clouds

of uncertainty so you are deeply engaged with your ‘Tribe’; your Heart & Soul Business ,

your team, your customers & your community.

It’s fair to say, a dark cloud descended over the whole world, and acutely so on the Tourism & Hospitality Industry, darker still over the fragile Tourism dependent countries in the Caribbean. We had already moved from the Service through Experiential and into the Transformational economy, bringing challenges to keep up with bespoke client and market needs alongside operational demands. 10x that with the current COVID environment and while still trying to become transformational to all our customers. 


Thank God, in the Caribbean, we live in our slice of Paradise, that may be all that's keeping us sane, to be honest, what with so many COVID restrictions, requirements and certifications changing almost weekly. It is additionally daunting to figure out how to make the connection and engage with our customers now within digital 'touch-less' experiences, products and services. All which must be transformational yet sterile and distanced. It is no wonder that stakeholders and business owners are feeling uncertain, worried and anxious. 


We believe, the way to be relevant is to stay true to who you ARE... to more than pivot but to evolve. It’s about going within and asking ourselves, 'What do I really want to do as a person? What do we as a business really dream to embody and represent?'  Drilling down to that ideal Legacy-driven Life, business, experiential service and product that you would love to embrace daily. And then deliver that dream. That's the 'aha'. When we are 'being' well with ourselves... maybe we can consider this era a blessing? The dawning of an age of compassion, reflection and renewal, so needed in an industry well known for the constant pressures from 'over-delivering on marketing promises' and the anxieties around serving up the 'tourist' dream, even before they have dreamt it.



We provide a bespoke service to Creative, Hospitality & Tourism Service providers, by guiding and supporting you, through a deep-diving immersive 6-week resilience-building consultation, coaching and mentoring program grounded on ‘Wellbeing at Work’ in Body, Mind & Spirit strategies. We look at the physical, mental and emotional health & wellbeing of you; the owners, management and team members; the congruence of your personal and business values with the services and products you offer and how these align and marry with the needs and expectations of your tribe so that you have Congruence of Vision, Clarity of Message, Authenticity of Offering.


Clearing the clouds of uncertainty so you are serving from your Heart & Soul centered Legacy inspired  business, deeply engaged with your ‘Circle of Impact’; your Whole Tribe.

That’s where we come in  with our wellbeing & congruence coaching

Clear Skies for  You.

In your 6 weeks you will have:

  • 4 group coaching sessions,

  • Receive handouts and worksheets

  • Weekly prompts & videos 

We will guide you to:

  • Renew your personal 'WHY I’m IN', by bringing Clarity & Commitment to your personal and professional life and that of your supporting team

  • Review and re-energize the Emotional and Physical wellbeing of your Human Resource, to ensure you are all emotionally and physically resilient for your personal and professional lives.

  • Re-assess your desires and resources, all your Unique Experience Assets (UEA), ensuring Congruence with your ‘WHY’.

  • Redefine your UEPS (Unique Experiential Products & Services) so you can serve your tribe with clarity, authenticity and sincere engagement. 

  • Develop your Personal ‘Life Legacy Statement’ and Company Mission Statement, a Manifesto that everyone celebrates

Prefer to take the Private Bespoke Route?

Well, you have the option to take a the Clear Skies Private Program, which includes, in addition to what you will experience above, 4 private 60 minute coaching sessions with Expert coaches covering all the areas of;

  • Mindset & Motivation of your post valuable assets, you and your team 

  • Creativity & Purpose,

  • Branding, Marketing & Sales,

  • Financial Planning & Risk Management and

  • Community & Environmental Impact

Clear Skies for You. by Vetivert will support you to be deeply congruent with your business, the Legacy you want to leave and the impact you want to have in your world!

More about Carla Armour

Mindset & Movement Coach, Artist & Caribbean Tourism & Hospitality Entrepreneur Carla Armour offers some ‘Me-time’ for dynamic hard-working Caribbean women in tourism.


She will guide you through physical and reflective activities to nurture, self-compassionate, self-respect and courage. Using easily accessible tools, simple tips and creative tasks, you will come away re-energized, refocused and renewed in body, mind & spirit.

Carla Armour supports people to be their healthiest, fittest most creative and courageous selves. Knowing first-hand that life can be a series of sometimes extreme challenges, she is an eternal optimist who is inspired by humanity’s potential. Admittedly she calls herself a ‘recovering perfectionist’ an obsession developed from decades of working in the Tourism & Hospitality Industry where 'over-delivering' on your marketing promises is ‘par for the course’. 

Carla was born & raised in Dominica and currently lives in England with working trips to Dominica. She is a Life Coach, Pilates Instructor, Personal Trainer, Artist & Creative Tourism Consultant with over 35 years’ experience in the  Services sectors as an Entrepreneur; in Health & Fitness, Arts & Culture, Hospitality & Tourism and NGO’s in the Caribbean (Dominica); New York City, US; Namibia and England. She is the founder and CEO, Coach/Consultant of both Carla Armour Ltd. (UK) and Vetivert Inc. (Dominica). Carla coaches high achieving women focusing on mindset  shifts, mind-body connections and the treatment of trauma and injury through Pilates and  resilience coaching pillars to cultivate values of self-compassion and self-integrity so they can get out of their way and step into their flow for consistent success and joy.


She holds an MA from the University of Brighton’s International Events & Tourism Management Faculty having written a thesis on Developing & Delivery Authentic Destination Experiences through Events from the Local Stakeholder Gaze. She also holds degrees and Professional Certifications from Parsons School of Design at The New School majoring in Fashion & Accessory Design, at The New York Restaurant School with Restaurant Management & a Chef Certification. With a lifelong fascination and involvement in health and fitness, Carla has also spent much of the past 17 years in her wellbeing practice, working and studying  mindset, goal setting and habit creation with a Life Coach qualification from New Insights Coach Training & The Coaching Academy; human anatomy and movement at Conscious Movement Education, South Africa to qualify as a Comprehensive Pilates Teacher & Master Training, with the Exercise Teachers Academy (SA) as a Personal Trainer and worked at Virgin Active, Windhoek, Namibia as Group Fitness Manager.


As a seasoned entrepreneur Carla Armour has worked within the Private, Public & NGO sectors for decades including as President of The Dominica Hotel & Tourism Association (DHTA), The Society for Heritage & Architectural Preservation & Enhancement, (SHAPE) and as a Board Directors on the National Development Corporation of Dominica, Picard Beach Cottages Resort Ltd, Anchorage td, Dominica Writers Guild and the Heart of Dominica Community Tourism Association. She has produced and hosted television and radio programs and culinary & cultural events and exhibitions. Carla has done international Marketing and Sales for Dominica’s Tourism industry for decades and has been featured in Caribbean, Namibian & East Sussex(UK) magazines, newspapers & TV which have highlighted her work and contributions. An award-winning performance poet and exhibiting visual artists. Over the years, she has also authored many promotional articles, chapters and sales tools for these various industries.

Here's to your success and unadulterated  joy.

Have some feedback, a question, need more information? 

Go ahead, just drop me a note!

Carla Armour

Mindset & Movement Coach

Tel & WA: +44 07470466502

Brighton & Hove, UK & Dominica W.I.

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© 2020 Carla Armour