Your Coach:

Carla Armour supports people to be their healthiest, fittest most creative and courageous selves. Knowing first-hand that life can be a series of sometimes extreme challenges, she is an eternal optimist who is inspired by humanity’s potential.  Carla Armour coaches and mentors high achieving women focusing on Mindset shifts, Mind-body connections and the treatment of trauma and injury to awaken their inner power to be Centred, Creative and Consistent so they can live a Courageous life with deep Connection.


She creates inspiring coaching experiences that combine deep mind-body Pilates practice & philosophy with creative resilience coaching techniques and strategies to cultivate values of self-compassion and self-integrity so they can get out of their way and step into their consistent FLOW.

Can I coach you?

-  If you are a woman on a mission but you just need a renewal, re-commitment and to feel re-energized. 

-  If you are holding on to physical and emotional pain, weight, blame-game & victim-hood and know you need a change.

-  If you would benefit from awakening your latent divine potential.  ...then I would love to support you. 

Accept my invitation to join my one-to-one personalized a deep-diving, mind-shifting, body-shaping, creative journey, my 12 week Quest called Nobody does You Better'. I strongly believe, until we truly know and love ourselves, we will often stumble in communing with others. As the saying goes, the relationship we have with ourselves is the relationship we have with others.

Carla's Bio:

As a Mover, I bring all my life’s Health & Fitness experiences and deep passion for Pilates, whole mind, body, and spiritual practice to my coaching. The traditional Pilates Principles and philosophy are the tenants upon which I base my coaching and 'Core-Activator' system on. You can learn about what is included in my private coaching program Nobody does YOU better here.

As a Visual & Conceptual artist, years of past experiences creating work for exhibitions around the world, as well as my numerous contracts in print and digital media; radio, television, marketing, hospitality, and tourism, I am acutely observant to client’s needs. I am innately sensitive to the significance and unique beauty of each client’s presence, thought-process, body language, and movement patterns. I am genuine, honest, motivating,  and open in my coaching style. It so happens that those are the attributes that suit some people best and why I can motivate you to achieve! But I am not for everyone. If you want a 'yes-woman', ego-stoking, bullshit artist, then so sorry, I'm not the woman for you. To learn more about the quest and how we can work together please email to arrange a Discovery call with me. 

Starting with the fundamentals, we will work from the premise that, 

“Physical fitness is the first requisite of happiness. To achieve the highest accomplishments within the scope of our capabilities in all walks of life we must constantly strive to acquire strong, healthy bodies and develop our minds to the limit of our ability.” Joseph H Pilates, Return to Life through Contrology, 1945


Having trained and worked with individuals between the ages of 8 to 98,

of every level of fitness, from healthy, rehabilitative, pre & post-operative clients to Olympic athletes, 

I have found Mr. Pilates'  statement above holds true for all. 

Discipline and drive for one's whole person is the making of a strong foundation of sweet success.


More professional details about Carla


Carla was born & raised in Dominica and currently lives in England with working trips to Dominica. She is a Life Coach, Pilates Instructor, Personal Trainer, Artist & Creative Tourism Consultant with over 35 years’ experience in the Services sectors as an Entrepreneur; in Health & Fitness, Arts & Culture, Hospitality & Tourism and NGO’s in the Caribbean (Dominica); New York City, US; Namibia and England. She is the founder and CEO, Coach/Consultant of both Carla Armour Ltd. (UK) and Vetivert Inc. (Dominica).


She holds an MA from the University of Brighton’s International Events & Tourism Management Faculty having written a thesis on Developing & Delivery Authentic Destination Experiences through Events from the Local Stakeholder Gaze. . She also holds degrees and Professional Certifications from Parsons School of Design at The New School majoring in Fashion & Accessory Design, at The New York Restaurant School with Restaurant Management & a Chef Certification. With a lifelong fascination and involvement in health and fitness, Carla has also spent much of the past 17 years in her wellbeing practice, working and studying mindset, goal setting and habit creation with a Life Coach qualification from New Insights Coach Training & The Coaching Academy; human anatomy and movement at Conscious Movement Education, South Africa to qualify as a Comprehensive Pilates Teacher & Master Training, with the Exercise Teachers Academy (SA) as a Personal Trainer and worked at Virgin Active, Windhoek, Namibia as Group Fitness Manager.


As a seasoned entrepreneur Carla Armour has worked within the Private, Public & NGO sectors for decades including as President of The Dominica Hotel & Tourism Association (DHTA), The Society for Heritage & Architectural Preservation & Enhancement, (SHAPE) and as a Board Directors on the National Development Corporation of Dominica, Picard Beach Cottages Resort Ltd, Anchorage td, Dominica Writers Guild and the Heart of Dominica Community Tourism Association. She has produced and hosted television and radio programs and culinary & cultural events and exhibitions. Carla has done international Marketing and Sales for Dominica’s Tourism industry for decades and has been featured in Caribbean, Namibian & East Sussex (UK) magazines, newspapers & TV which have highlighted her work and contributions. An award-winning performance poet and exhibiting visual artists. Over the years, she has also authored many promotional articles, chapters and sales tools for these various industries.

How can I support you?

'Nobody does you better'

12 week Mindset & Movement QUEST.


Install your CORE Activators to be Centered, Consistent & Courageous... unapologetically!

You will release the blame, shame & victim crap out of your body, mind & spirit to Bounce-back from distress, detractors & disasters with this deep-diving, mind-shifting, body-shaping, creative journey

Living Pilates with Carla Armour

 Experience true 'Ease & Pleas(ure)' with Body Mind & Soul connection.

Release restrictions and dis-ease caused by stress, anxiety & uncertainty, repetitive debilitating habits & postures.

Understand how to disconnect your body's Flight, Fright, Freeze response and stimulate your

Rest & Digest state to take control of your health, weight & pleasure.

1:1 Pilates sessions &

Live Group Pilates classes & workshops

(All currently live online)

'At Your CORE'


Get intimate with your 'why I'm in'!


Find Clarity & Congruence so you commit to an inspired vision, mission and action plan that resonates with your Values, Inspiration, Passions, lived Experiences, Talents & Skills so you serve authentically and broaden your 'Circle of Impact'.

Here's to your success and unadulterated  joy.

Have some feedback, a question, need more information? 

Go ahead, just drop me a note!

Carla Armour

Mindset & Movement Coach

Tel & WA: +44 07470466502

Brighton & Hove, UK & Dominica W.I.

  • LinkedIn Social Icon
  • YouTube
  • Instagram
  • Facebook Social Icon
  • carla.armour

© 2020 Carla Armour